GTT trams, Turin
Tram sides for a month, with Giuseppe Barbuto as the face of the campaign and the call to action on the challenge.
Mobile App
Blast inverts the popularity trend, where the least popular one will be the first one to be seen with #zero2hero.
Be yourself, filter free with no fear of others judgment. The only place where you can be you
Give a more human touch to your likes with reactions!
Challenge your friend with a OneToOne and see who's going to do the best Blast!
Blast protects original content creators by allowing them to claim their copied challenges.
Blast allows users to contribute to the survey to decide with them who copied whom.
Strategy and copy together with the marketing team.
Tram sides for a month, with Giuseppe Barbuto as the face of the campaign and the call to action on the challenge.
1 BLST banknotes, the app's currency, with a QR code to download it. Brand awareness right where the audience was, as school let out.
A contest with an iPhone 13 up for grabs, and themed nights in the bars of the Santa Giulia area. Besides roll-ups, banners, flyers and branded balloons, I set up the space myself, props included.
The influencers were inside the app with their own challenges. I looked after how they came across: spots, carousels, kits and shoots.
Whoever won the challenges on Blast spent a day at Bounce with Giuseppe Barbuto. I filmed and edited every one of those days, so that other Blast users would want to join the next challenge.
We sent Giuseppe Barbuto, Usso96, Alessandro Montesi and Ayub to Iceland. For the trip I animated the route and prepared the content templates.
1 to 4 November 2022. The booth, the graphics and the inflatable mascots, which I sewed myself. Plus the promo video for the stores, narrated in my own voice.
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